As Australia’s favourite lifestyle brand, beloved around the world, Country Road deliver timeless Australian style that is designed for life and made to last.

The Digital Creative Lead role is an exciting opportunity to help evolve Country Road’s creative expression across campaign, content and brand storytelling. Reporting into Country Road’s Creative Manager, this role will work on creative concepting, visual development and execution across all channels, both traditional and digital, including social, motion, creator and emerging content platforms, ensuring all output feels culturally relevant, elevated and aligned with the broader brand direction.

Working closely with the wider Creative team, this role will support the development of integrated campaign and content ideas from concept through to execution, bringing a strong understanding of contemporary visual storytelling, art direction and digital behaviour to all creative touchpoints.

How you will contribute

• Lead creative concepting, art direction and visual development across campaign extensions, social content, motion and emerging digital platforms
• Concept and produce elevated visual content for Country Road’s seasonal campaigns and product shoots, ensuring alignment across all customer touchpoints
• Drive the development of modern content approaches including creator collaborations, iPhone capture, motion, CGI, animation and other digitally native formats
• Work closely with internal teams and external creative partners including photographers, stylists, directors, creators and freelancers to deliver engaging and commercially effective creative
• Support the broader Country Road Creative team across brand campaign, editorial and product creative, bringing a strong understanding of contemporary visual storytelling and culture
• Contribute to the ongoing evolution of Country Road’s visual identity and creative expression across channels
• Partner closely with cross-functional teams including Marketing, Customer Insights and Product to develop creative aligned to customer behaviour, brand priorities and commercial objectives
• Use audience insights and content performance to help inform and evolve creative output.

Capabilities we value 

• A degree in creative arts, graphic design, video editing, marketing, communications, or a related field
• Strong creative and conceptual thinking skills with a refined visual eye
• Experience in art direction across fashion, lifestyle or editorial content
• Ability to translate ideas across stills, motion and digital platforms
• Strong graphic design and visual communication skills
• Video editing and motion experience preferred
• Strong understanding of contemporary culture, fashion and digital trends.

What we offer

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Internal career opportunities across our House of Brands
• Annual learning calendar to support your ongoing development
• Support impactful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who we are 

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.